The opportunity
GOAT Leads
Find prospects in your market with fresh leads, aged inventory, and delivery directly to your workflow.
Available todayBuilt for life insurance agents
The lead is
just the
beginning.
Great leads start the conversation. The next era of GOAT is almost here.
Fresh and aged leads today. GOAT CRM is now in beta testing. A connected vision for leads, follow-up, and communication — built around the way you work.
Already have a CRM? GOAT Leads works with the tools you use.
One connected journey
Product vision
GOAT CRM
Concept preview
JT
Your next opportunity
A lead. A conversation.
A client.
New opportunities · 1
Veteran life
JT
James T., 58
San Antonio, TX
- Coverage requested
- $100,000
- Military branch
- U.S. Army
JT
James T.
Veteran life · San Antonio, TX
Illustrative message draft
Lead context and follow-up, together. Agent reviews the message before sending.
The context behind the conversation.
-
Lead generated
Veteran life insurance campaign
-
Consent recorded
TrustedForm certificate attached
-
Added to your pipeline
Contact and coverage details in one place
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Ready for follow-up
The next step is yours
01 GOAT Leads
02 GOAT CRM
03 GOAT Connect
19K+
Insurance agents served
<60s
Real-time lead delivery
50
States. Your next market.
Connects with the tools you already use
HighLevel
Ringy
Salesforce
HubSpot
API + webhooks
The opportunity starts here
Pick your market.
Pick your market.
Make your next move.
Choose your specialty and see your price up front. Fresh prospects or aged leads. All in one place.
Most trusted in category
Veteran Life Insurance Leads
Specialized campaigns for military veterans seeking VA-focused life insurance.
$20-$40
per lead
- Military veteran targeting
- VA benefits focus
- Ages 25-75+
- Honor and service messaging
- Facebook, Instagram, TikTok, Google, YouTube sourced
- Landing-page & lead-form best-prospects
Sample lead preview
Sample lead
James T., 58
Veterans Lead
Location
San Antonio, TX
Military Branch
U.S. Army
Coverage Needed
$100,000
Military Status
Veteran
Most trusted in category
Final Expense Leads
High-intent final expense prospects targeted toward ages 50-65+.
$19-$31
per lead
- Affordable life insurance focus
- Targeted toward ages 50-65+
- Facebook, Instagram, TikTok, Google, YouTube sourced
- Landing-page & lead-form best-prospects
Sample lead preview
Sample lead
Robert J., 62
Final Expense Lead
Location
Tampa, FL
Coverage Needed
$15,000
Beneficiary
Spouse
Has Life Insurance
No
Most trusted in category
IUL Leads
Tax-free retirement and 'Be Your Own Bank' prospects for IUL agents.
$19-$48
per lead
- Ages 25-65+
- Tax-free retirement focus
- 'Be Your Own Bank' messaging
- High-intent prospects
- Facebook, Instagram, TikTok, Google, YouTube sourced
- Landing-page & lead-form best-prospects
Sample lead preview
Sample lead
Sarah M., 45
IUL Lead
Location
Austin, TX
IUL Goal
Tax-free retirement
Monthly Contribution
$500/mo
Employment
Employed full-time
Most trusted in category
Mortgage Protection Leads
Homeowner prospects needing family protection — ideal for Term and IUL products.
$27-$50
per lead
- Homeowners ages 30-65+
- Term and IUL product ideal
- Family protection focus
- Direct mail options available
- IVR follow-up campaigns
- Facebook, Instagram, TikTok, Google, YouTube sourced
Sample lead preview
Sample lead
Michael C., 38
Mortgage Lead
Location
Denver, CO
Mortgage Balance
$285,000
Monthly Payment
$1,950/mo
Beneficiary
Spouse
Most trusted in category
Trucker Life Insurance Leads
Commercial driver life insurance prospects targeted for the trucker market.
$49-$72
per lead
- Commercial driver targeting
- Trucker life insurance focus
- Ages 25-65+
- Facebook, Instagram, TikTok, Google, YouTube sourced
- Landing-page & lead-form best-prospects
Sample lead preview
Sample lead
David H., 51
Trucker Lead
Location
Dallas, TX
Driver Type
Owner-operator
CDL Experience
8 years
Coverage Needed
$250,000
Most trusted in category
Health Insurance Leads
Under-65 health insurance prospects focused on affordable coverage.
$22-$25
per lead
- Ages under 65
- Health insurance focus
- Facebook and Google sourced
- Affordable-option focused
- Custom thank-you page
- Real-time delivery
Sample lead preview
Sample lead
Jennifer K., 44
Health Lead
Location
Atlanta, GA
Dependents
2
Current Monthly Payment
$420/mo
Spouse Co-Insured
Yes
Most trusted in category
Spanish Life Insurance Leads
Spanish-language campaigns for agents serving Spanish-speaking families.
$20-$35
per lead
- Spanish-language ads and forms
- Final Expense, Mortgage Protection, IUL & General Life campaigns
- Spanish-speaking family targeting
- Facebook, Instagram, TikTok, Google, YouTube sourced
- Landing-page & lead-form best-prospects
- Real-time delivery
Sample lead preview
Sample lead
Maria G., 54
Spanish Lead
Location
Phoenix, AZ
Coverage Needed
$25,000
Marital Status
Married
Best Time to Contact
Evenings
Most trusted in category
General Life Insurance Leads
Broad-market life insurance prospects across multiple product categories.
$20-$23
per lead
- Multi-product life insurance prospects
- Ages 25-70+
- High-intent form fills
- Carrier-agnostic targeting
- Facebook, Google, TikTok sourced
- Real-time delivery
Sample lead preview
Sample lead
Patricia L., 47
General Life Lead
Location
Charlotte, NC
Reason for Coverage
Income replacement
Beneficiary Name
James L.
Best Time to Contact
Evenings
Aged leads store
High-quality aged leads at discounted pricing. 45-90, 91-120, 121-180, and 181+ day buckets across every lead type.
The advantage we're building
Three parts.
One GOAT.
We know the work doesn’t stop when a lead arrives. GOAT CRM is now in beta testing, built around the business we know: life insurance.
Our goal is to build the industry’s best life insurance CRM — bringing lead generation, your daily workspace, and communication together under one roof.
The workspace
GOAT CRM
A CRM built for life insurance agents, now in beta testing and being refined for the way you work.
In beta · Testing underwayThe conversation
GOAT Connect
Our vision: connected calling, messaging, and AI tools that support the work between first contact and the next step.
Part of the GOAT vision
A lead company building software around the agent’s entire workflow.
Already have a CRM? Keep using it with GOAT Leads.
Why build the leads and the CRM together?
Because the lead and the work that follows belong in the same conversation. Our roadmap brings GOAT Leads, GOAT CRM, and GOAT Connect together — from finding a prospect to following up and managing the client relationship.
GOAT CRM is currently in beta testing. The connected platform is our broader product direction, with additional capabilities introduced as they become available.
From the GOAT community
The wins
speak for themselves.
Straight from the agents doing the work. See their original results.
Agent-submitted results. Individual results vary.
Before you get started
Good questions.
Clear answers.
Everything you need to feel confident about your first order.
Talk to our team ↗How quickly do I get leads after ordering?
Most orders begin delivery within 24 hours and fill in full within 3 days. Individual leads ship to your CRM in real time — typically in under 60 seconds from the moment the prospect hits submit on our lead form.
Are the leads TCPA-compliant?
Yes — every lead ships with a TrustedForm certificate capturing the prospect's consent, session activity, IP address, and timestamp — documented proof of opt-in you can stand behind. Your own outreach still follows the usual calling and texting rules; the certificate is your evidence of consent.
What lead types can I order?
Final Expense, Mortgage Protection, IUL (Index Universal Life), Veteran Life, Trucker Life, Health, and General Life.
What happens if a lead is bad?
Eligible replacements include disconnected real-time numbers (we call to verify), duplicates received within 60 days, leads over age 85, and out-of-territory leads. Flag them in your dashboard with a reason code within 72 hours of your order filling and we ship a replacement at no cost, for up to 20% of the order. See the full Lead Replacement Policy page for eligible and non-eligible reasons.
How does pricing work?
Transparent per-lead pricing, by type and quality tier (Standard, Premium, or Blended). No long-term contracts, no setup fees, no hidden ramps. Weekly subscription orders get a per-lead discount, managed from your dashboard. Note: all lead sales are final — no refunds.
Can I pause or cancel my subscription?
Yes — subscription control lives in your dashboard. A subscription runs as an initial purchase plus 3 renewals (4 payments total); after 3 successful renewals you can pause for vacation, resume when ready, or cancel outright — no call center, no retention scripts. Canceling stops future renewals at the end of your current billing period; leads already purchased are non-refundable.
What makes G.O.A.T. Leads different from other lead vendors?
Four pillars: high-intent prospects (form-fill and landing-page best-of-day), real-time delivery (<60s to your CRM), TCPA-compliant capture (TrustedForm on every record), and competitive pricing at category-leader scale. We serve 19K+ agents across all 50 states.
Do I need a specific CRM to receive leads?
No — we integrate with the majority of CRMs (GoHighLevel, Ringy, Salesforce, HubSpot, and more via direct API or webhook). No CRM? Leads can ship to your email or SMS in real time as a fallback.
What are aged leads?
Aged leads are prospects that were fresh at one point but are now 45+ days old. We offer 45-90, 91-120, 121-180, and 181+ day tiers at discounted per-lead pricing. Great for working lists, direct mail campaigns, and outbound follow-up.
Which states do you cover?
All 50 states. Filter by state, zip radius, age range, income band, and more when you place your order.
Let's build your pipeline
Go get your
next win.
Join 19K+ insurance agents using G.O.A.T. Leads.