The G.O.A.T. Leads Blog
Lead generation news, agent tips, and product updates for insurance professionals.
Introducing Automated Dialing in GOAT Connect
The GOAT Connect power dialer now rings, hangs up before voicemail, calls back and moves to your next lead on its own. Live October 14, built into your GOAT CRM price.
GOAT Leads Launches GOAT CRM
GOAT CRM, using GOAT Connect technology, launches October 14 at 12 PM ET. Built around the leads you already buy. $147 a month, or $108 locked in during the first 48 hours.
10/6/2026
7 min read
One Bad Week Doesn't Mean the Leads Broke
Two great weeks, then a dead one. Nothing changed on our end. What a lead company controls, what it cannot, and how long to judge an order.
9/16/2026
8 min read
No Headshot? GOAT Leads Will Make You One
Agents with a photo on their thank-you page record about 30% more closes, but most agents never add one because they do not have a headshot. Now GOAT makes it for you, from any photo, right in Lead Settings.
9/16/2026
7 min read
How to Get More From Every Lead You Buy: Referrals, Annuities and the Golden Question
Every lead has more than one sale in it. How to ask for referrals the right way, the Golden Question that uncovers annuity money, and the five-minute close-out to run on every call.
9/15/2026
14 min read
Agents With a Complete Thank-You Page Close 30% More Leads. Here's the Data.
We pulled the numbers on 274,000 leads. Agents whose thank-you page showed a photo and title recorded 30% more closes, and some titles beat others by 1.5x. Here is what to change, in two minutes.
9/15/2026
5 min read
The First Five Minutes: What to Do the Moment an Insurance Lead Lands
A real-time lead is never hotter than the second the form is submitted. What has already happened before you dial, the opener that matches the text they got, the two-minute text when nobody answers, and the first-day cadence that turns a lead into an appointment.
9/8/2026
10 min read
How to Work General Life Insurance Leads
The hardest of the eight lead types to work well, because they are the easiest to buy. The four discovery questions that decide the product, in the order that makes them work.
9/7/2026
4 min read
How to Work Spanish-Language Life Insurance Leads
The most underserved inventory in the business, because most agencies cannot service it. Why competition is thin, what fluency actually requires, and why the family is the decision unit.
9/6/2026
4 min read
How to Work Health Insurance Leads: Speed Decides It
Health leads are the most time-sensitive product we sell - the shopper has a deadline you do not control. The two questions that route the call, and the life insurance cross-sell almost nobody runs.
9/5/2026
4 min read