The G.O.A.T. Leads Blog
Lead generation news, agent tips, and product updates for insurance professionals.
The First Five Minutes: What to Do the Moment an Insurance Lead Lands
A real-time lead is never hotter than the second the form is submitted. What has already happened before you dial, the opener that matches the text they got, the two-minute text when nobody answers, and the first-day cadence that turns a lead into an appointment.
How to Work General Life Insurance Leads
The hardest of the eight lead types to work well, because they are the easiest to buy. The four discovery questions that decide the product, in the order that makes them work.
How to Work Spanish-Language Life Insurance Leads
The most underserved inventory in the business, because most agencies cannot service it. Why competition is thin, what fluency actually requires, and why the family is the decision unit.
How to Work Health Insurance Leads: Speed Decides It
Health leads are the most time-sensitive product we sell - the shopper has a deadline you do not control. The two questions that route the call, and the life insurance cross-sell almost nobody runs.
How to Work IUL Leads: Qualification Is the Product
IUL has the widest gap between what the lead thinks they clicked and what they actually need. The three qualifying questions that come before any illustration, and why disqualifying fast is the highest-leverage skill here.
How to Work Mortgage Protection Leads
Mortgage protection is the easiest life insurance conversation to start and one of the easiest to fumble. Why the balance is your entire opening, how to match the term to the payoff, and the timing window most agents miss.
How to Work Veteran Life Insurance Leads
Veterans are the one audience where the wrong opening line ends the call in four seconds. The coverage gap almost every veteran assumes away, how service era changes the conversation, and what to say first.
Trucker Life Insurance Leads: The Niche Almost Nobody Sells
Owner-operators with a six-figure truck note and no group coverage, almost no competing agents, and callable hours that break every standard playbook. Who these leads are and how to work them.
What to Ask Before You Buy a Dialer: Nine Questions
Every dialer demo looks the same. Nine questions that decide whether you are still using it in six months - spam remediation, consent, abandonment posture, and what the bill looks like with minutes on it.