The G.O.A.T. Leads Blog
Lead generation news, agent tips, and product updates for insurance professionals.
Featured
Exclusive vs Shared vs Aged Insurance Leads: What You Are Buying
Three different products sold with three overloaded words. What exclusive, shared and aged actually mean, what each one costs you in effort rather than dollars, and the questions that expose a seller playing games with the labels.
pricing
How Much Do Life Insurance Leads Cost? Real 2026 Pricing
Real-time life insurance leads run $19 to $72 per lead and aged leads $1 to $9, by type. The published numbers, why the ranges differ, and the number that actually decides whether you make money.
aged-leads
How to Work Aged Insurance Leads: The 45-90 to 181+ Playbook
Aged leads are cheap for a reason and profitable for a different one. What the four age tiers mean, the dozen-plus checks a lead has to clear before it reaches our store, how to work each tier, and what we replace when one misses.