The G.O.A.T. Leads Blog
Lead generation news, agent tips, and product updates for insurance professionals.
One Bad Week Doesn't Mean the Leads Broke
Two great weeks, then a dead one. Nothing changed on our end. What a lead company controls, what it cannot, and how long to judge an order.
Exclusive vs Shared vs Aged Insurance Leads: What You Are Buying
Three different products sold with three overloaded words. What exclusive, shared and aged actually mean, what each one costs you in effort rather than dollars, and the questions that expose a seller playing games with the labels.
8/30/2026
5 min read
Not Every Form Fill Becomes a Lead: The 10 Checks Yours Clears
Of our last 75,000 fresh leads, over 9,000 never reached an agent. Here are the ten checks a submission has to clear before it becomes a lead you can call.
8/27/2026
6 min read
How We Check a Lead's Phone Number Before You Call It
When a lead is assigned, we text the consumer first. The carrier's answer tells us whether the number is real, and a dead number gets replaced before you ever dial it.
8/21/2026
4 min read