Jeromy Kovatana
Jeromy Kovatana is Chief Technical Officer of GOAT Leads and the founder of LeadsBakery. A former Big 4 auditor and CFO, he has generated more than 1,000,000 insurance leads and manages $3M+ per month in insurance advertising for agencies and IMOs — and now leads the platform, CRM, and AI tools that deliver GOAT's leads to 16,000+ agents. He lives in Meridian, Idaho, with his wife Hope and their four sons.
More from Jeromy on jeromykovatana.com
Articles by Jeromy Kovatana
What GOAT’s Dialer Checks Before It Calls
A dial list can be outdated by the time you call. See how GOAT’s queued-call path rechecks current records, why a lead may wait or be blocked, and what to review before adding calling volume. Starting a Premium lead subscription this weekend? Save $4 per lead compared with the comparable one-time order, including an extra $2 Friday–Sunday bonus. A four-week commitment applies. Check your lead type and order size for pricing.
AI for Insurance Agents: It Writes the Draft, You Hit Send
AI can help write a text or email. You still check the facts and choose to send. See the announced GOAT AI Assist design, its context limits, separate usage charges and a practical way to edit a reply. Starting a Premium lead subscription this weekend? Save $4 per lead compared with the comparable one-time order, including an extra $2 Friday–Sunday bonus. A four-week commitment applies. Check your lead type and order size for pricing.
How to Get More From Every Lead You Buy: Referrals, Annuities and the Golden Question
Every lead has more than one sale in it. How to ask for referrals the right way, the Golden Question that uncovers annuity money, and the five-minute close-out to run on every call.
Agents With a Complete Thank-You Page Close 30% More Leads. Here's the Data.
We pulled the numbers on 274,000 leads. Agents whose thank-you page showed a photo and title recorded 30% more closes, and some titles beat others by 1.5x. Here is what to change, in two minutes.
The First Five Minutes: What to Do the Moment an Insurance Lead Lands
A real-time lead is never hotter than the second the form is submitted. What has already happened before you dial, the opener that matches the text they got, the two-minute text when nobody answers, and the first-day cadence that turns a lead into an appointment.
Trucker Life Insurance Leads: The Niche Almost Nobody Sells
Owner-operators with a six-figure truck note and no group coverage, almost no competing agents, and callable hours that break every standard playbook. Who these leads are and how to work them.
What to Ask Before You Buy a Dialer: Nine Questions
Every dialer demo looks the same. Nine questions that decide whether you are still using it in six months - spam remediation, consent, abandonment posture, and what the bill looks like with minutes on it.
Exclusive vs Shared vs Aged Insurance Leads: What You Are Buying
Three different products sold with three overloaded words. What exclusive, shared and aged actually mean, what each one costs you in effort rather than dollars, and the questions that expose a seller playing games with the labels.
How Much Do Life Insurance Leads Cost? Real 2026 Pricing
Real-time life insurance leads run $19 to $72 per lead and aged leads $1 to $9, by type. The published numbers, why the ranges differ, and the number that actually decides whether you make money.