Standard+ Leads: Same Landing Page Path as Premium, Fewer Form Questions

Standard+ is a GOAT lead type that sits between Standard and Premium. Every lead comes through a landing page, the same landing page path as Premium, then a shorter form. For fresh leads, it costs less than Premium. You can buy it today in Final Expense and Veteran.

Key takeaways

• Standard+ is a lead type that sits between Standard and Premium.
• Every Standard+ lead comes through a landing page, the same landing page path as Premium.
• The form is shorter than Premium, and Standard+ costs less than Premium.
• Today you can buy Standard+ in Final Expense and Veteran. The other lead types are marked Coming Soon.
• You get a name, a phone number, a state and the short form answers. No email address.

I built Standard+ for one kind of agent: the one who is good on the phone and does not need a long form to start a conversation. If that is you, read on. If you lean on the form answers to qualify before you dial, Premium is still the better fit, and it is not going anywhere.

What is a Standard+ lead?

A Standard+ lead is a lead from a consumer who saw an ad, landed on a web page that explained the product, and then filled out a short form to hear from an agent. It is a separate quality type on the GOAT order page, next to Standard and Premium.

The part that matters is the middle step. The consumer left the ad, read about the product on a landing page, and then asked for a call. That is the same landing page path as Premium. What changes is the form at the end of it.

How is Standard+ different from Premium and Standard?

Standard+ keeps the landing page path of Premium, shortens the form, and costs less than Premium. Here is how the three compare on the points that do not move around:

I am not putting prices here because they change. The order page shows the price per lead for each quality before you check out.

What does a Standard+ form ask?

The Standard+ form is three quick questions, then name and phone. Here is what the consumer answers today:

Final Expense: who the coverage is for (spouse, children, family or relatives, or other), how much coverage they want, whether they are in the state shown, then their name and phone number.

Veteran: which branch of the military they or a family member is in or was in, who they are protecting, whether they are in the state shown, then their name and phone number.

Standard+ leads come with a TrustedForm certificate. Premium asks more questions than this. Standard+ does not ask for an email address, so you will be working these leads by phone and text.

When you make the first call, take a moment to read about the first five minutes after an insurance lead lands.

Who should buy Standard+?

Standard+ fits an agent who is comfortable opening the call with nothing but a name, a state and one or two answers. Three kinds of agents come to mind:

• You are strong on the phone and a reason to call is enough for you.
• You want more leads for the same budget and you do not use most of the Premium answers.
• You have been buying Standard and want a landing page path without going all the way to Premium.

If you use the Premium answers to decide who to call first, or you want an email address on every lead, stay on Premium.

Want to see how these leads get worked? Read how to work Final Expense leads and how to work Veteran life insurance leads.

Which lead types can I buy as Standard+?

Today, Standard+ is available in Final Expense and Veteran. Standard+ for General Life, IUL, Mortgage Protection, Spanish and Trucker is marked Coming Soon on the order page. We will post here when each one opens. Health is not offered as Standard+.

How do I order Standard+ leads?

You order Standard+ on the same real-time order page you already use for Standard and Premium. Pick the lead type, pick Standard+ as the quality, choose your states, and check out. Premium and Standard are unchanged.

Order Standard+ Final Expense leads

Order Standard+ Veteran leads

GOAT Leads is a lead marketplace for life and health insurance agents and agency owners, and 22K+ agents have signed up.

Frequently asked questions

What are Standard+ leads?

Standard+ is a GOAT lead quality that sits between Standard and Premium. The consumer comes through a landing page, the same landing page path as Premium, and fills out a shorter form.

Is Standard+ the same as Premium?

No. Standard+ shares the landing page path with Premium, but the form is shorter and the price is lower. Premium asks more questions. If you want those answers before you dial, buy Premium.

How much do Standard+ leads cost?

Standard+ costs less than Premium. I keep prices off this page because they change. The order page shows the price per lead before you check out.

Which lead types come as Standard+?

Final Expense and Veteran today. General Life, IUL, Mortgage Protection, Spanish and Trucker are Coming Soon.

Do Standard+ leads include an email address?

No. The Standard+ form asks for a name and a phone number, not an email. If you need an email on every lead, Premium is the better choice.

Is Premium or Standard going away?

No. Nothing changes on Premium or Standard. Standard+ is a new option next to them.

Does Standard+ come from a landing page?

Yes. The consumer lands on a page about the product first, then fills out the form. That is the same landing page path Premium uses.

Where do I order Standard+?

On the GOAT real-time order page. Choose Final Expense or Veteran, then pick Standard+. You need to be logged in to your GOAT account.