Articles by Michael Pfeil
No Headshot? GOAT Leads Will Make You One
Agents with a photo on their thank-you page record about 30% more closes, but most agents never add one because they do not have a headshot. Now GOAT makes it for you, from any photo, right in Lead Settings.
How to Work General Life Insurance Leads
The hardest of the eight lead types to work well, because they are the easiest to buy. The four discovery questions that decide the product, in the order that makes them work.
How to Work Spanish-Language Life Insurance Leads
The most underserved inventory in the business, because most agencies cannot service it. Why competition is thin, what fluency actually requires, and why the family is the decision unit.
How to Work Health Insurance Leads: Speed Decides It
Health leads are the most time-sensitive product we sell - the shopper has a deadline you do not control. The two questions that route the call, and the life insurance cross-sell almost nobody runs.
How to Work IUL Leads: Qualification Is the Product
IUL has the widest gap between what the lead thinks they clicked and what they actually need. The three qualifying questions that come before any illustration, and why disqualifying fast is the highest-leverage skill here.
How to Work Mortgage Protection Leads
Mortgage protection is the easiest life insurance conversation to start and one of the easiest to fumble. Why the balance is your entire opening, how to match the term to the payoff, and the timing window most agents miss.
How to Work Veteran Life Insurance Leads
Veterans are the one audience where the wrong opening line ends the call in four seconds. The coverage gap almost every veteran assumes away, how service era changes the conversation, and what to say first.
How to Work Final Expense Leads: The First Call and the Next Nine
Final expense is the highest-volume product in the business and where the most money gets wasted. How to read the lead before you dial, what to say when they answer, and the two-week cadence most agents quit before.
The Architect Behind the Platform: Why GOAT Scales While Others Break
Anyone can ship an app in a weekend now. GOAT Leads is built by Mike "Chris" Blackburn - 35 years of systems architecture for GE, Sprint, and Fidelity Life - and that foundation is the difference.