The rules of the road for using G.O.A.T. Leads.
Effective August 6, 2026These Terms of Service (the "Terms") are a binding agreement between The CRM Center LLC, d/b/a G.O.A.T. Leads ("GOAT Leads," "we," "us"), and the person or entity that creates an account, places an order, or otherwise uses our websites, platform, or services ("you," the "Customer"). You accept these Terms by checking the acceptance box at registration, signing or acknowledging them at checkout, or using the Services after notice of them.
GOAT Leads operates a marketplace and software platform for licensed insurance producers. The "Services" include: (a) real-time lead orders — consumer insurance inquiries generated by our advertising and delivered to you as they are created; (b) subscription lead plans — recurring lead orders that renew automatically as described in Section 4; (c) aged leads — previously generated inquiries sold at reduced prices, in labeled age brackets; (d) the GOAT CRM and communication tools, including texting, calling, calendar, and related features, some of which carry usage-based charges; (e) lead vouchers, prepaid balances redeemable against lead purchases; and (f) agent website and marketing tools.
Leads are inquiries from consumers, not guaranteed sales opportunities. We do not guarantee contact rates, appointment rates, conversion, or any level of income.
You must be at least 18, reside in the United States, and, for lead products, hold every insurance license and appointment required for the products and states you work. We do not verify your licensure and assume no responsibility for it.
Division of compliance responsibility. GOAT Leads is responsible for how leads are generated: our advertising, our landing pages, and consent capture at the point of submission, including TrustedForm certification where offered. You are solely responsible for how you contact and use leads after delivery, including compliance with the Telephone Consumer Protection Act, state telemarketing and Do-Not-Call laws, CAN-SPAM, state insurance advertising and solicitation rules, and carrier requirements. A TrustedForm certificate documents the consent captured at submission; it is not legal advice and does not by itself make any particular call, text, or email lawful.
You must provide accurate registration information and keep it current. You are responsible for activity under your credentials and must notify us promptly of suspected unauthorized use. Accounts are personal to you or your entity and may not be shared or transferred without our written consent.
Orders. Placing an order is an offer to purchase at the prices and quantities shown at checkout. All charges, including any applicable taxes and fees, are disclosed before you pay.
Subscriptions. Subscription plans renew automatically at the stated interval. A new subscription consists of an initial purchase plus three automatic renewals (four payments total); after the third renewal you may pause or cancel future renewals at any time, effective at the end of the current billing period. The commitment, renewal price, and cancellation mechanics are stated at checkout before you subscribe. Canceling stops future renewals; it does not refund leads already purchased or scheduled for delivery in a paid period. You can cancel from your dashboard or by emailing support@goatleads.com; cancellation is available by the same means used to subscribe.
Delivery. Real-time leads are delivered as generated; fill times vary with advertising volume and market conditions. Stated fill estimates are good-faith estimates, not deadlines.
All payments are processed by Stripe on Stripe-hosted pages. We never collect or store your full card number or CVV. You authorize us and Stripe to charge your designated payment method for amounts you approve at checkout, including subscription renewals and usage-based charges you incur. Declined or reversed payments may result in suspension of delivery until resolved. We may change prices prospectively; price changes never apply retroactively to amounts already paid, and subscription price changes take effect only after notice and your next renewal.
Because leads are perishable, delivered instantly, and cannot be returned, all lead sales are final. In place of refunds, qualifying leads are replaced under our Lead Replacement Policy, which is incorporated into these Terms by reference and presented for signature at checkout. The Replacement Policy states the qualifying defects (for example, disconnected numbers, duplicates within the stated window, out-of-territory or over-age leads), the submission window, and the replacement cap per order. Replacement under that policy is your sole and exclusive remedy for lead quality issues.
Talk to us first. If you believe a charge is incorrect, email support@goatleads.com within thirty (30) days of the charge with the order details. We will investigate and respond within ten (10) business days, and we correct genuine billing errors without argument.
If you initiate a card dispute for a charge you did not first raise with us, and the charge is subsequently found valid, you agree to reimburse us the disputed amount together with a liquidated administrative amount of $500.00, reflecting our reasonable, difficult-to-quantify costs of responding, and we may suspend further deliveries until resolved. Nothing in this section waives or limits any right you have under card-network rules or the Fair Credit Billing Act.
Upon payment, you receive a perpetual license to use delivered lead data solely for your own insurance marketing, sales, and servicing. You may load leads into your own CRM systems. You may not resell, broker, or redistribute lead data to third parties, use it for purposes unrelated to insurance services, or use it in violation of law. You must honor consumer opt-out and do-not-contact requests you receive.
The platform, software, templates, content, and trademarks are owned by The CRM Center LLC or its licensors. You receive a limited, revocable, non-transferable license to use them while your account is in good standing, and only for your insurance business. You may not copy, resell, reverse engineer, scrape, or build competing products from them. Content you upload remains yours; you grant us the license needed to host, display, and process it to provide the Services.
Copyright complaints. If you believe content on the Services infringes your copyright, send a notice compliant with the Digital Millennium Copyright Act to our designated agent: The CRM Center LLC, 4B North Ave, Suite 310, Bel Air, MD 21014, or support@goatleads.com. We may terminate the accounts of repeat infringers.
You may not use the Services to violate law, send spam, misrepresent your identity or affiliation, interfere with the platform's operation or security, or harvest data about other users. We may suspend or terminate accounts engaged in prohibited conduct.
These Terms apply while you use the Services. You may close your account at any time; closing does not refund amounts already paid or excuse amounts already owed. We may suspend or terminate access for material breach, unlawful conduct, fraud, or non-payment, with notice stating the reason. Sections that by their nature survive (payment obligations, intellectual property, disclaimers, limitations, dispute resolution) survive termination.
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." EXCEPT AS EXPRESSLY STATED IN THESE TERMS OR THE LEAD REPLACEMENT POLICY, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION, OR ANY PARTICULAR BUSINESS RESULT, CONTACT RATE, OR CONVERSION RATE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS OR REVENUE; AND (b) OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF THE SERVICES IS LIMITED TO THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITS DO NOT APPLY TO LIABILITY THAT CANNOT BE LIMITED BY LAW, INCLUDING LIABILITY FOR FRAUD OR WILLFUL MISCONDUCT, OR TO YOUR PAYMENT OBLIGATIONS.
You will indemnify and defend us against third-party claims arising from your outbound marketing and contact practices (including TCPA, Do-Not-Call, and CAN-SPAM claims premised on your calls, texts, or emails), your insurance sales practices or licensure, your misuse of lead data, or your breach of these Terms. We will indemnify and defend you against third-party claims that the platform itself, as provided by us and used as authorized, infringes a U.S. intellectual property right.
Before filing any claim, the complaining party will send written notice of the dispute (to us: support@goatleads.com; to you: your account email) and the parties will attempt in good faith to resolve it for thirty (30) days. These Terms are governed by Maryland law, without regard to conflicts rules. Any action must be brought exclusively in the state or federal courts located in Maryland, and both parties consent to that venue. Each party may instead bring claims within the jurisdiction of small claims court in that venue. Any claim must be brought within one (1) year after it accrues, to the extent permitted by law.
We may update these Terms prospectively. For material changes we will give at least fifteen (15) days' notice by email or in-product notice before the changes take effect, and your continued use after the effective date constitutes acceptance. Changes never apply retroactively to orders already placed. Each version carries an effective date, and prior accepted versions are archived and available on request.
These Terms, together with the Lead Replacement Policy and our Privacy Policy, are the entire agreement regarding the Services. If a provision is unenforceable, it is severed and the remainder stands. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger or sale of the business. Notices to us go to support@goatleads.com or The CRM Center LLC, 4B North Ave, Suite 310, Bel Air, MD 21014; notices to you go to your account email.
Questions, support, cancellations, billing concerns, and dispute notices: support@goatleads.com.
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