Author

Jeromy Kovatana

CTO of GOAT Leads

Jeromy Kovatana is CTO of GOAT Leads. A former Big 4 auditor and CFO, he has generated more than 1,000,000 insurance leads and manages $3M+ per month in insurance advertising for agencies and IMOs — and now leads the platform, CRM, and AI tools that deliver GOAT's leads to 16,000+ agents. He lives in Meridian, Idaho, with his wife Hope and their four sons.

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Articles by Jeromy Kovatana

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We Outgrew Google Sheets: The GOAT Leads Migration Story

GOAT Leads started in April 2023 with one lead type on Google Sheets, Zapier, and Make. By 2025 we were maxing out spreadsheets monthly and running 10 million automations a month. This is the story of the migration to our own platform.

Jeromy Kovatana · 8/19/2026 · 5 min read

Jeromy Kovatana

More from Jeromy on jeromykovatana.com

Articles by Jeromy Kovatana

We Outgrew Google Sheets: The GOAT Leads Migration Story