GOAT Leads names Jeromy Kovatana as Chief Technical Officer

GOAT Leads today announced that Jeromy Kovatana has been named Chief Technical Officer. A driving force behind GOAT’s technology since February 2024, Jeromy now takes charge of all of it — the platform that delivers leads to more than 16,000 agents, the new GOAT CRM launching no later than September 15, and the AI roadmap behind it.

For an industry that has watched Jeromy generate over a million insurance leads and manage millions of dollars a month in advertising, the promotion makes official what GOAT has known for a year and a half: the operator other lead companies study is building here.

From the Audit Room to the Ad Account

Jeromy’s path is not the usual one. He graduated from Oklahoma State University with degrees in Finance and Accounting and started in Big 4 accounting at Ernst & Young and later Grant Thornton — auditing companies and building financial models before stepping into a CFO seat. Most people never leave that track. Jeromy took its discipline with him instead: he describes his entire approach as applying financial rigor to digital marketing.

In an industry where ad budgets get burned on gut feel, that auditor’s mindset — measure everything, trust the model, cut what doesn’t perform — is precisely why his numbers look the way they do.

A Builder of Companies

Jeromy didn’t just work in insurance lead generation — he built the machines that power it. He founded LeadsBakery, the lead-generation engine managing over $3 million per month in advertising for insurance agencies; The Lead Gurus; TeleCRM; and AgenticPro — a portfolio spanning lead generation, CRM and telephony software, and AI automation.

In his own words: “I don’t just run ads. I architect complete lead generation ecosystems — from ad creative to CRM automation to agent follow-up systems.”

The Numbers Behind the Name

• 1,000,000+ insurance leads generated for the industry — including 1.19 million Meta leads at a $25.31 average cost per lead
• $30 million+ in managed Meta ad spend over the last two years alone
• $8.1 million in Google Ads spend producing 349,563 conversions
• $3 million per month in active ad management
• 3,700+ clients served across his companies
• $50 million+ in premium placed by agents running on his leads and systems
• Three ClickFunnels Two Comma Club awards

An Engineer at Heart

What separates Jeromy from every other big ad buyer is that he builds the technology underneath: custom platforms, dialer and full telecom integrations, and data pipelines his teams own end to end. While most of the industry rents its stack, Jeromy has spent years shipping his own — which is exactly the experience GOAT’s fully in-house platform demands.

Why This Matters Now

GOAT Leads is in the middle of its biggest product push ever: the GOAT CRM is in beta with founding agents today and launches no later than September 15, with an AI Dialer and AI Texting right behind it. Jeromy’s mix — an auditor’s discipline, a marketer’s instinct for what converts, and an engineer’s command of AI and telephony — is exactly the profile to lead that build.

“Jeromy is the best in the lead gen industry. His knowledge about emerging technologies is beyond most with more experience. He has a firm grasp on AI and where it is going. GOAT Leads is just getting started!”

— Michael Pfeil, President and Co-Founder, GOAT Leads

What’s Next

Jeromy steps into the CTO seat effective immediately, leading platform engineering, the CRM roadmap, and GOAT’s AI initiatives — with one goal: make GOAT the premier technology company in the life insurance industry, the platform every agent runs their business on.

Away from the dashboards, Jeromy is based in Meridian, Idaho, where he lives with his wife Hope and their four sons.

Congratulations, Jeromy. Let’s build.