Author

Michael Pfeil

President & Co-Founder, GOAT Leads · President, Allegiance Financial Group

Michael Pfeil is President & Co-Founder of GOAT Leads and President of Allegiance Financial Group. In insurance since 2015, he built Allegiance around pairing technology with traditional sales, growing it into an agency that places millions in annual premium across the United States. On the GOAT blog he writes the guides on working leads, lead quality, and the tools agents run their business on. He lives in Bel Air, Maryland, with his wife, Susan.

myagentisverified.com ↗

Articles by Michael Pfeil

Spanish-language life leads - underserved, and it shows

how-to

How to Work Spanish-Language Life Insurance Leads

The most underserved inventory in the business, because most agencies cannot service it. Why competition is thin, what fluency actually requires, and why the family is the decision unit.

Michael Pfeil · 9/6/2026 · 4 min read

health

How to Work Health Insurance Leads: Speed Decides It

Health leads are the most time-sensitive product we sell - the shopper has a deadline you do not control. The two questions that route the call, and the life insurance cross-sell almost nobody runs.

Michael Pfeil · 9/5/2026 · 4 min read

IUL leads, honestly - the widest intent range we sell

how-to

How to Work IUL Leads: Qualification Is the Product

IUL has the widest gap between what the lead thinks they clicked and what they actually need. The three qualifying questions that come before any illustration, and why disqualifying fast is the highest-leverage skill here.

Michael Pfeil · 9/4/2026 · 4 min read

mortgage-protection

How to Work Mortgage Protection Leads

Mortgage protection is the easiest life insurance conversation to start and one of the easiest to fumble. Why the balance is your entire opening, how to match the term to the payoff, and the timing window most agents miss.

Michael Pfeil · 9/3/2026 · 4 min read

Veteran leads, worked right - serve the ones who served

how-to

How to Work Veteran Life Insurance Leads

Veterans are the one audience where the wrong opening line ends the call in four seconds. The coverage gap almost every veteran assumes away, how service era changes the conversation, and what to say first.

Michael Pfeil · 9/2/2026 · 5 min read

Final expense, worked right - the first call and the next nine

how-to

How to Work Final Expense Leads: The First Call and the Next Nine

Final expense is the highest-volume product in the business and where the most money gets wasted. How to read the lead before you dial, what to say when they answer, and the two-week cadence most agents quit before.

Michael Pfeil · 8/29/2026 · 5 min read

Mike "Chris" Blackburn, Director of Systems Architecture at GOAT Leads

company

The Architect Behind the Platform: Why GOAT Scales While Others Break

Anyone can ship an app in a weekend now. GOAT Leads is built by Mike "Chris" Blackburn - 35 years of systems architecture for GE, Sprint, and Fidelity Life - and that foundation is the difference.

Michael Pfeil · 8/24/2026 · 7 min read

Jeromy Kovatana, Chief Technical Officer - promoted, not hired

company

GOAT Leads names Jeromy Kovatana as Chief Technical Officer

One of the lead-gen industry's most accomplished builders — 1,000,000+ insurance leads, $3M/month in ad management, $50M+ in placed premium — now leads GOAT's technology.

Michael Pfeil · 8/22/2026 · 4 min read

The GOAT CRM, built in-house - ready to take the market by storm

company

GOAT Leads CRM Launch Ready To Take Over The Market by Storm!

The GOAT Leads CRM is here: conversations, automations, a built-in dialer, and your leads already inside — no integrations, no seams. Founders get in first.

Michael Pfeil · 8/22/2026 · 4 min read