Jeromy Kovatana
Jeromy Kovatana is CTO of GOAT Leads. A former Big 4 auditor and CFO, he has generated more than 1,000,000 insurance leads and manages $3M+ per month in insurance advertising for agencies and IMOs — and now leads the platform, CRM, and AI tools that deliver GOAT's leads to 16,000+ agents. He lives in Meridian, Idaho, with his wife Hope and their four sons.
More from Jeromy on jeromykovatana.com
Articles by Jeromy Kovatana
How Much Do Life Insurance Leads Cost? Real 2026 Pricing
Real-time life insurance leads run $19 to $72 per lead and aged leads $1 to $9, by type. The published numbers, why the ranges differ, and the number that actually decides whether you make money.
Not Every Form Fill Becomes a Lead: The 10 Checks Yours Clears
Of our last 75,000 fresh leads, over 9,000 never reached an agent. Here are the ten checks a submission has to clear before it becomes a lead you can call.
Ringy vs GOAT Leads: What Insurance Agents Should Compare
Ringy is a good CRM built for insurance agents - and like every CRM, it assumes you bring the leads. Where that seam costs you money, what changes when one company generates the leads and runs the software, and how to decide.
The GoHighLevel Alternative for Insurance Agents Who Buy Leads
Many insurance CRMs are GoHighLevel accounts resold under another logo. How to tell, where GoHighLevel is genuinely the better pick, and where a lead company that wrote its own platform wins - including what we do not have yet.
A Free Calendly Alternative, Already Inside Your Account
Every GOAT Leads user has a free booking calendar with two-way Google and Outlook sync. Here is where it is, what it does, and when Calendly is still the better tool.
What's New at GOAT Leads: Conversations, Add Lead, and Lead Linking
Multiple beneficiaries in one pass, an Accidental Coverage box on the Sold Lead screen, Conversations, Add Lead, and Lead Linking are live - plus the CRM navigation, Security screen, and Teams work landing next.
How to Work Aged Insurance Leads: The 45-90 to 181+ Playbook
Aged leads are cheap for a reason and profitable for a different one. What the four age tiers mean, the dozen-plus checks a lead has to clear before it reaches our store, how to work each tier, and what we replace when one misses.
The AI Dialer and AI Texting Are Coming: Your Leads Will Never Wait Again
Coming to the GOAT CRM: an AI Dialer that calls your leads in seconds and AI Texting that answers every opt-in 24/7 - qualifying, booking appointments, and live-transferring hot leads to you.
How We Check a Lead's Phone Number Before You Call It
When a lead is assigned, we text the consumer first. The carrier's answer tells us whether the number is real, and a dead number gets replaced before you ever dial it.