Author

Jeromy Kovatana

Chief Technical Officer, GOAT Leads · Founder, LeadsBakery

Jeromy Kovatana is Chief Technical Officer of GOAT Leads and the founder of LeadsBakery. A former Big 4 auditor and CFO, he has generated more than 1,000,000 insurance leads and manages $3M+ per month in insurance advertising for agencies and IMOs — and now leads the platform, CRM, and AI tools that deliver GOAT's leads to 16,000+ agents. He lives in Meridian, Idaho, with his wife Hope and their four sons.

jeromykovatana.com ↗

Articles by Jeromy Kovatana

Built, not resold - the GoHighLevel alternative for insurance agents

crm

The GoHighLevel Alternative for Insurance Agents Who Buy Leads

Many insurance CRMs are GoHighLevel accounts resold under another logo. How to tell, where GoHighLevel is genuinely the better pick, and where a lead company that wrote its own platform wins - including what we do not have yet.

Jeromy Kovatana · 8/25/2026 · 6 min read

Your booking link is already here - two-way Google and Outlook sync, included free

crm

A Free Calendly Alternative, Already Inside Your Account

Every GOAT Leads user has a free booking calendar with two-way Google and Outlook sync. Here is where it is, what it does, and when Calendly is still the better tool.

Jeromy Kovatana · 8/25/2026 · 4 min read

What's new at GOAT Leads - Conversations, Add Lead, Lead Linking

crm

What's New at GOAT Leads: Conversations, Add Lead, and Lead Linking

Multiple beneficiaries in one pass, an Accidental Coverage box on the Sold Lead screen, Conversations, Add Lead, and Lead Linking are live - plus the CRM navigation, Security screen, and Teams work landing next.

Jeromy Kovatana · 8/25/2026 · 3 min read

aged-leads

How to Work Aged Insurance Leads: The 45-90 to 181+ Playbook

Aged leads are cheap for a reason and profitable for a different one. What the four age tiers mean, the dozen-plus checks a lead has to clear before it reaches our store, how to work each tier, and what we replace when one misses.

Jeromy Kovatana · 8/24/2026 · 7 min read

dialer

The AI Dialer and AI Texting Are Coming: Your Leads Will Never Wait Again

Coming to the GOAT CRM: an AI Dialer that calls your leads in seconds and AI Texting that answers every opt-in 24/7 - qualifying, booking appointments, and live-transferring hot leads to you.

Jeromy Kovatana · 8/23/2026 · 3 min read

We text it before you dial - the carrier tells us if the number is real

lead-quality

How We Check a Lead's Phone Number Before You Call It

When a lead is assigned, we text the consumer first. The carrier's answer tells us whether the number is real, and a dead number gets replaced before you ever dial it.

Jeromy Kovatana · 8/21/2026 · 4 min read

company

We Outgrew Google Sheets: The GOAT Leads Migration Story

GOAT Leads started in April 2023 with one lead type on Google Sheets, Zapier, and Make. By 2025 we were maxing out spreadsheets monthly and running 10 million automations a month. This is the story of the migration to our own platform.

Jeromy Kovatana · 8/19/2026 · 5 min read