The G.O.A.T. Leads Blog
Lead generation news, agent tips, and product updates for insurance professionals.
final-expense
How to Work Final Expense Leads: The First Call and the Next Nine
Final expense is the highest-volume product in the business and where the most money gets wasted. How to read the lead before you dial, what to say when they answer, and the two-week cadence most agents quit before.
aged-leads
How to Work Aged Insurance Leads: The 45-90 to 181+ Playbook
Aged leads are cheap for a reason and profitable for a different one. What the four age tiers mean, the dozen-plus checks a lead has to clear before it reaches our store, how to work each tier, and what we replace when one misses.