The G.O.A.T. Leads Blog
Lead generation news, agent tips, and product updates for insurance professionals.
The Architect Behind the Platform: Why GOAT Scales While Others Break
Anyone can ship an app in a weekend now. GOAT Leads is built by Mike "Chris" Blackburn - 35 years of systems architecture for GE, Sprint, and Fidelity Life - and that foundation is the difference.
The AI Dialer and AI Texting Are Coming: Your Leads Will Never Wait Again
Coming to the GOAT CRM: an AI Dialer that calls your leads in seconds and AI Texting that answers every opt-in 24/7 - qualifying, booking appointments, and live-transferring hot leads to you.
GOAT Leads names Jeromy Kovatana as Chief Technical Officer
One of the lead-gen industry's most accomplished builders — 1,000,000+ insurance leads, $3M/month in ad management, $50M+ in placed premium — now leads GOAT's technology.
GOAT Leads CRM Launch Ready To Take Over The Market by Storm!
The GOAT Leads CRM is here: conversations, automations, a built-in dialer, and your leads already inside — no integrations, no seams. Founders get in first.
How We Check a Lead's Phone Number Before You Call It
When a lead is assigned, we text the consumer first. The carrier's answer tells us whether the number is real, and a dead number gets replaced before you ever dial it.
Great Leads, Real Support: The GOAT Commitment - and the Man Behind It
Lead quality you can verify and support you can walk into: how GOAT Leads backs its agents every day - including live daily Office Hours - and meet Gabe Turner, the Customer Success Manager who makes it real.
We Outgrew Google Sheets: The GOAT Leads Migration Story
GOAT Leads started in April 2023 with one lead type on Google Sheets, Zapier, and Make. By 2025 we were maxing out spreadsheets monthly and running 10 million automations a month. This is the story of the migration to our own platform.